Llamacha is a non-profit organisation on computational linguistics for the revitalisation of native languages. Due to my work on app design for native languages, I am now part of this organisation. We want to create digital tools in computational linguistics for Peruvian native languages such as Quechua, Aymara and Ashaninka, as well as create tools that can be also useful for native languages in other parts of the world.
As it is a new association we needed to start from scratch, create a brand and a visual identity, as well as a landing page.
The solution process
We jotted down as a group ideas and then I proceeded with the initial visual identity and landing page.
It was important that the logo design expressed much of the energy and feeling we wanted to show.
The design language for Llamacha is deeply rooted from my own personal art style, which is bold, whimsical and colourful, so I did not need to make much research on it. Nevertheless I looked for some references and made a moodboard that aligned to what we wanted to create.
We wanted a colourful and cheerful vibe from our brand, that evoked pop art and technology. We felt it should feel fun, cute and catchy.
The pattern behind the llama is based on the wiphala, a square pattern usually used a flag for Andean communities. I varied the colours so they follow contemporary design trends in technology and jotted them together so they will look more like pixels.
I took the colours and logo design I developed and started to lay out my Figma file to shape the landing page. I then illustrated 5 drawings of our mascot in Photoshop and Illustration, using very basic shapes and colours that harmonize with the overall deisgn.