What I focus on
Information
Architecture
Designing the frameworks that organize information at scale.
Service & System Design
Structuring how services, teams, and processes connect.
Taxonomies & Structures
Defining classification systems that align teams and platforms.
Governance
Establishing governance models that sustain alignment over time.
I’m usually brought in when...
• Products scale across markets
• Content becoming difficult to manage
• Teams operating in silos
• Brand and product structures diverges
• Legacy systems require restructuring
I begin by understanding the whole, then defining a structure that supports long-term continuity.
Enterprise Context
I've worked across industrial, financial, healthcare, and regulated sectors — mapping digital ecosystems in ambiguous, high-stakes environments.​
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My role often sits between strategy and execution: translating business direction into usable systems and aligning stakeholders around shared frameworks.
Selected Work
Selected projects where structure shaped direction and growth.
Deck available upon request.
Henkel Product Selector
B2B Product Selection Platform
Role: Information Architect & UX Strategist
Designed the structural logic behind a multi-market product selector, simplifying complex decision trees and unifying regional systems into a cohesive, premium experience.
HCB (Henkel Consumer Brands)
Global Brand Ecosystem
Role: Information Architecture & Ecosystem Design
Defined the structural framework consolidating multiple global brands under a unified digital architecture, aligning teams and markets at scale.
Oncology Consultants
Healthcare · USA
Role: UX Strategy & Content Architecture
Restructured information and content systems to support patient navigation and accessibility, easing pressure on healthcare professionals.
My Approach
Structure should enable growth — and accelerate it.
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Governance is not control, it is about continuity.
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When systems are aligned, organizations can move forward with confidence.
