I help build clear, operational systems.
I turn products, services, or ideas into structured systems for growing and complex organizations—so they can be understood, managed, and scaled.
Ways to work together
Clarity Sprint (1–2 weeks)
Understand what exists and what matters
→ Clear priorities and next steps
Pricing: €2,000 – €4,000
Structure Build (4–8 weeks)
Organize products, logic, and positioning
→ A system that can run and scale
Pricing: €6,000 – €15,000+
Ongoing Advisory
Support decisions and system evolution
→ Clarity as the business grows
Pricing: €800 – €2,500 / month
Selected Work
CRT Legacy
Cultural Legacy · Identity System
Role: Structure & Strategic Lead
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Built inventory and structured archive system
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Defined pricing and collector / institutional logic
→ Cohesive legacy platform gaining traction globally
HCB (Henkel Consumer Brands)
Global Brand Ecosystem
Role: Information Architecture & Structure
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Designed a unified system through iterations and workshops with global teams
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Defined architecture, user experience, and governance logic
→ Scalable ecosystem across 20+ brands, improving access across markets
A la Orden
Gastronomy Startup · LATAM
Role: Brand & Product Lead
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Reframed product and positioning from an early concept
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Built structure across product, brand, and flows
→ Strong system enabling small businesses in LATAM to operate more easily
