Designing clarity in complex systems

I’m Maja, a UX Designer based in Aarhus. I help global B2B and consumer brands translate complexity into clear, human-centered digital experiences by aligning structure, content, and strategy across teams and markets.

See client cases

“Maja brings a rare blend of conceptual thinking, design thinking, technical interest and human insight into every project she touches.”

Lerke Christoffersen

Head of Brand, Frankly

Clients I have worked with

Projects developed in collaboration with cross-functional teams across industrial, finance, and healthcare sectors.

Industrial

Finance and Consulting

Pharma and Healthcare

UX Cases for global brands

UX projects that demonstrate my approach to clarity, collaboration, and structure within complex systems.

Henkel

Industrial · UX Strategy & Design

Impact: Led UX strategy for Henkel’s global ecosystem, creating scalable frameworks and tools that unify 20+ brands and simplify user journeys.

Nordea

Finance · Facillitation

Impact: Defined key UX improvement areas and aligned design priorities for the upcoming months.

Oncology Consultants

Healthcare · UX Research & Design

Impact: Improved clarity and reduced noticeable support calls about location and general information, previously 80% of total inquiries.

View case deck

Additional selected UX work available upon request,

featuring clients such as Bracco, Danfoss, McKinsey, and Novonesis.

My approach

I combine systems thinking with creative structure to make complex ecosystems feel clear and human.

Collaboration is at the core of my process, aligning design, content, and strategy across teams and markets.

maria jose campos logo_web encabezado.png

Interested?

Let's talk!